3 Reasons Businesses See ROI with Blox.ai’s Digital Experience Platform6 min readReading Time: 5 minutes
Personalization in online and digital experiences has become a loosely thrown-around word. Many solutions attempting to personalize user journeys don’t fix the foundation data first. On top of that, they segment the users into buckets instead of personalizing for each. And with these, unsurprisingly, they see no ROI or impact on engagement.
At Blox, we take personalization and digital experiences seriously. And the impact is visible – after deploying the digital experience platform, businesses have seen over a 500% higher revenue per user
Here’s what makes Blox’s digital experience platform consistently effective:
- Enriched Business Data – Since personalization can only be as good as the data it is based on, we focus on fixing that first. Our A.I. systems enhance and enrich any business data – for products, services, or content – and map every attribute facet – creating the base to build nuanced user preference profiles.
- 1:1 Personalization – Segmentation is not personalization. No two users are the same and we understand that. Blox creates unique profiles to understand every user’s preferences – and personalizes experiences based on that.
- Dynamic Personalization – In addition to their preferences, session intent also guides users’ online journeys. And catering to that intent is exactly what Blox does with dynamic personalization – it understands users’ intent with every click and adjusts personalization in real-time.
Let’s take a deeper look at these concepts.
Rich Business Data and Personalization:
Personalization is only as good as the data it is based on. An efficient personalization solution should be built on a strong foundation – clean and rich data.
And that is precisely how Blox’s personalization engine works. As the first step, it processes the business data to build high-quality, enriched data. Each piece of content or product is analyzed and each attribute is mapped in great detail.
So when a user shows certain preferences, the engine knows exactly how to show more of that. No matter how niche it might be. User likes to watch thriller shows but with not too much gore. Got it. User is looking to watch feel-good movies based on dogs? That is exactly what they will be recommended then.
This solves the biggest problem businesses face with personalization today – where they might know exactly what the user likes but may not have a way of surfacing that content. Because what good is it if you know your user prefers to watch feel-good movies based on dogs if the content is not marked so? Solutions that don’t fix the base data first might end up recommending a lot of irrelevant content to the shopper – maybe just feel-good movies or movies with animals or probably even documentaries on dogs.
A foundation of strong data helps craft experiences where users find exactly what they like in their journeys, don’t get frustrated, and actually, watch a movie or a show.
And businesses using Blox have seen exactly that – we’ve enabled our customers to improve their engagement rates by 8x!
1:1 Personalization and Customer Intelligence:
If the first half of the personalization puzzle is enriched business data, the other half is the customer data.
True personalization means matching the business data with every single user’s preferences – to surface precisely the content that is relevant for them.
Yes, you read that right. For each individual user. Not a group of people who fall into predetermined buckets, but individual users with varying preferences.
No two users are the same – and Blox’s digital experience platform understands that.
Let’s assume there are two users in their 20s, based out of California, who use a credit card from the same bank. Now, User A might be using the card to travel a lot whereas User B might be using the card for a lot of books and learning courses.
In that case, can you just bucket them under ‘users from California, aged 20’ and just show them the same, let’s say, homepage? No. The two users with a similar demographic profile may have nothing in common beyond that.
In most personalization solutions today, we see segmenting solutions masquerading as personalization. But that is flawed as a concept. That is not true personalization – and is very unlikely to show any impact.
The solution should be capable of personalizing for each individual user and not based on assumptions for groups of them.
And that’s exactly what Blox does. Blox creates unique profiles to understand each individual user’s preferences – and personalizes experiences based on that. That means, in the future User A’s homepage can be personalized to show travel destinations and other offers that they can unlock with their credit card. Whereas User B can be shown courses and other material that can be purchased at a discount with the credit card. It definitely beats showing them the same old page that every other user is shown.
With Blox’s 1:1 personalization, businesses have seen their engagement rates jump by 26.3%.
Understanding user intent in every session is key for personalization, which most solution providers ignore. Or worse – define intent based on the user’s previous sessions.
They couldn’t be more wrong.
Users come onto the site with varying intent in every session. One session, they might be looking for dermatologist-approved shampoos for their scalp, and the next – they might be looking to buy organic soap bars for a friend. Personalizing their second session based on what they looked for earlier will, obviously, have no impact.
This is where Blox.ai vastly differs from other solution providers as our AI is able to clearly show impact by understanding the user’s intent in every session. And catering to that intent is exactly what Blox does with dynamic personalization – it understands the user’s intent with every click, search, and action on the site, adjusting personalization in real time.
So it understands if a user is simply browsing shampoos for sensitive scalp, organic soap bars, or moisturizers containing hyaluronic acid specifically. And by personalizing the user’s experiences based on this, businesses are actually able to see an impact – an increase in engagement, conversions, and successful sessions.
With Blox.ai’s dynamic personalization, businesses have seen over a 500% higher revenue per user after deploying the personalization suite.