Health & wellness businesses can leverage the power of A.I. and machine learning to deploy more precise, efficient, and impactful interventions at exactly the right moment for users. This is especially true for wellness apps and a similar impact can be seen for beauty businesses, as well.
Health & wellness businesses can leverage the power of A.I. and machine learning to deploy more precise, efficient, and impactful interventions at exactly the right moment for users. This is especially true for wellness apps and a similar impact can be seen for beauty businesses, as well.
How well do you know your users? Many times, there are repetitive questions asked from users, especially around health & wellness. Users might not recollect and reshare accurate details as well, leading to sub-optimal experiences.
Build a comprehensive user profile using varied signals like demography, behavior & more, updated real-time. No new user should have to give their information more than once.
Given that every user is unique and different, surely they will require different types of messages, reminders and personal care information which add value to them. Users are likely to stay with businesses which send messages tailored for them.
Based on every user’s health & wellness or beauty requirements. This could include their health profile and history, wellness tips, nutrition info, beauty care regimes relevant to them & more.
With newer content coming up around health, fitness, wellness, nutrition & more, how do you ensure that the right users are getting access to the right pieces of content? Moreover, how do you ensure that all types of users are covered across the various pieces of content being shared?
Target any new piece of content around health, wellness, safety tips, nutrition and allergy information & more, to the right cohort of users, in order to continue to engage users with highly relevant content.
With health, wellness and beauty moving beyond ‘necessity’ and becoming lifestyle changes, how can you enable your users to access the right brands and services, that share your values about personal care and user experience?
Bundling or affiliate marketing with health & wellness and personal care partners like nutrition brands, fitness services, upcoming personal care services which complement your brand & more.
Long user onboarding times with barriers where data is required in a specific format such as image. This leads to delayed onboarding, user fatigue as well as drop offs. This also directly affects user care in terms of timeliness, in the case of health & wellness businesses.
Based on entry of data into digital form, qualification steps integrated into the onboarding such as image quality, which enables the user to complete the onboarding workflow faster.
Be it health & wellness, or beauty & personal care, every user requires a unique yet timely assessment in order for them to get most value from your business. These could be smile assessment, skin type, user preferences based on existing conditions & more.
Based on user movement down the onboarding workflow, specific to your business. This will help determine the nature of the service they need or the products relevant for them, and convert them into highly engaged users.
Repetitive requests for the same information often leads to poor user experience, not to mention delays in users moving into onboarding or assessment stages. Additionally, details are incorrectly captured manually or not updated real-time.
Extract data, across formats and workflows, and organize your business data into a singular digital view. New user registration, onboarding, updation of information, and more, can be automated across touchpoints.
Amidst all the workflows a user goes through to avail your product or service, how can you ensure that your business is focused on delivering what is most critical to your users: highly effective personal care and a stellar user experience?
Enable higher user retention and loyalty by facilitating user movement down the conversion funnel - be it onboarding, pre-assessment or availing your services - coupled with your knowledge of every user.
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At Blox.ai, we specialize in making health, wellness and beauty businesses AI-native. Talk to us to understand how you can optimize your products and services to focus on the user, using A.I.
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