The Big Picture

The Challenge

Key Goals

The AI Impact

Key Takeaways

The Big Picture

The edtech market is expected to reach $605.4B by 2027, growing at a CAGR of 15.52% during this decade. Tablets, MOOCs, whiteboards, LMS, and interactive on-demand classrooms are becoming the norm. And for a good reason. AI and data-powered methods of learning is transforming education from the ground up in classrooms around the world, and accelerating literacy and computation for students who had limited means of access earlier.

About the customer

Colearn is an edtech company on a mission to revolutionize education in Indonesia. The company is built on a culture of putting students’ learning experience at the center of their goals. Colearn started as a chain of physical tutoring centers. The last two years have seen them pivot to an app-based tutoring format.

Colearn’s app offers more than 500,000 pre-recorded videos with homework help. Their users ask about 5 million questions through the app each month, and the platform matches them with video tutorials recorded by tutors who break down key concepts.

Abhay SabooCo-founder & CEO, CoLearn

We’ve been working with the team for almost a year now. Our vision was to use AI to transform the way students engage with educational content. We began by working with to help students find answers to specific questions but over time, that use case has evolved now creating more immersive, student-led, learning experiences.

The Challenge

Traditional tutoring surfaced three critical issues -

Tutor availability:

Students were used to having a tutor answer their questions. The lack of availability of good tutors proved to be a hindrance.

Shortage of on-demand tutoring:

Tutoring requires on-demand availability of tutors, and hands-on teaching. Tutor shortage meant on-demand tutoring was unavailable during critical times like exams.

Lack of standardization:

There was no single standardized format or method which students could depend on for their learning.

Colearn currently has about 4+ million students using the app and WhatsApp for learning. Students ask anywhere between 200,000 to 1M questions everyday. 5000 hours of tutorial videos are watched as part of learning. Any solution needs to cater to the volume and be flexible enough to scale.

Key Goals

With the challenge to detect the question submitted by the student and matching it to the right video solution explanation from the app’s repository of videos, the key goals identified for the intervention were:

Provide real-time, accurate answers

Maintain the right taxonomy for the index questions and solution videos

Scale to fulfill both the volume of questions,
and across subjects

Compete in a crowded market while also delivering results for students

The AI Impact

With, Colearn was able to significantly increase the volume of queries they were handling. The high accuracy, flexibility to deliver results across multiple subjects in the native language. Colearn also saw a significantly higher user retention when they use the powered video solutions compared to the other features in the app.

In over 6 quarters across 3 subjects,


Students in Indonesia benefitted from by finding apt solutions for their day-to-day problem-solving


Solutions served for 80M problems. An average of 20 problems per student were solved with the help of AI

Better Retention through Recomendations

Colearn saw a significantly higher user retention when they use the powered video solutions compared to the other features in the app.

Student Feedback Indicates High Satisfaction With AI-Powered Results

86% of the results served by were found to be useful for students in search of solutions, thus accelerating their learning curve

Key Takeaways

Colearn’s partnership with Blox AI has enabled students to capitalize on the various means of learning available. These range from instructional videos to live classes to integrated learning platforms that help students understand and build on their knowledge of the subject.

The adoption of AI across educational platforms has been a gamechanger for the industry. Education—formal and informal has seen better retention and improvement in student learning with the growth of AI-aided learning tools.

Blox.AI’s met Colearn’s challenges of providing answers to students at scale by customizing and continually working with the Colearn team to meet learning needs and solve issues that come from distant tutoring.

Simplifying the ‘Ask’ part for the students ensured that students regardless of choice of input and language would be able to find an answer to their question, and explore the subject deeper.

Improved accuracy, flexibility, and handling multiple subjects in native language at scale has ensured Colearn students keep returning and persisting in their learning goals.

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