The global dental industry is undergoing a technology driven transformation where players looking to empower their users by leveraging best-in-class technology and artificial intelligence. By investing strategically in their products and through tech interception along their business value chain, dental providers are going digital-first, with the aim to add value to their users and to redefine the dental healthcare experience.
The customer’s mission is to help users achieve a happy, confident and radiant smile that is affordable. By harnessing the power of 3D printing and thermoforming technology, their teeth aligners are the solution to straighten teeth and a healthier bite.
Asia-based Digital Dental Platform
Dentistry is a little bit of an old industry. But by putting a layer of technology on top of that, you can predict very much what are the patterns that are happening
The Blox.ai team worked closely with with the customer to understand which mission critical challenges they were looking to solve, and thus aligned on key goals to be achieved. Read on to understand about the Blox.ai intervention for this customer and how our AI was able to add value across their business.
Accuracy In User Qualification
Reduction In Finer Resubmission Rate
Reduction In Overall Resubmission Rate
Reduction In User Bounce Rate
A new user would need to log in to the customer’s site or app to take a photo of their teeth, in order to get started. Users had to wait up to 24 hours to get feedback from dentists on:
The long waiting time resulted in a high drop off rate within the session and multiple lost opportunities due to the waiting time, just to get images validated.
With the challenge to deliver faster user onboarding and to reduce user bounce rate at that stage, the key goals identified for the Blox.ai intervention were:
Reduction of user bounce rate during the image upload and qualification process, in the user onboarding workflow
Reduction of the existing user onboarding resubmission rate i.e. based on the image qualification and approval, how often do users need to re-submit images for pre-assessment
Integrating Blox.ai’s AI-powered image recognition capabilities into the customer’s onboarding workflow.
This would enable:
Instant feedback for the user on whether the image uploaded was accepted or rejected, based on predetermined guidelines built into the image qualification
Faster movement of the user to the pre-assessment phase, based on evaluation from the image, to determine whether they are eligible for treatment
Reduce bounce rate at the user onboarding stage, and increase engagement via the intuitive machine feedback as well as pre-assessment
Enable dentists to assess, diagnose and treat eligible users, thus leveraging their time better
The AI-powered workflow ensures higher user engagement, lesser bounce from the onboarding process and faster conversion from onboarding to pre-assessment, and further to diagnosis and treatment
By intercepting the user onboarding workflow, Blox.ai was able to significantly increase user engagement. The accuracy in user qualification enabled them to move to pre-assessment faster, and the instant feedback ensured a reduction in user churn.
97% accuracy in detecting user qualification based on AI assessment of images uploaded
90% accuracy where the AI rejected the image, however user was allowed to submit to better the overall user experience
50% reduction in overall resubmission of images by the user
75% reduction in users leaving the onboarding workflow without completing the process
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