Shoppers take approximately 50 milliseconds to decide whether they like a site or not. For a retailer, this means that the site and images on it need to be of the highest quality in order to grab shopper attention. In fact, 88% of shoppers think product images are crucial for making a purchase decision. As a result, brands and marketplaces have invested a significant amount of resources into ensuring clarity of image and alignment with their guidelines to deliver an optimum shopping experience.
With over 25 million eCommerce sites around the world, and 2 billion shoppers online. The volume of products entering the market, and the level of competition means the speed at which retailers go to market is critical.
The Blox.ai team worked closely with Mercado Libre to understand which mission critical challenges they were looking to solve, and thus aligned on key goals to be achieved. Read on to understand about the AI intervention for the customer and how our AI was able to add value to their business.
Reduction in rollback rates
Reduction in number of tickets raised by sellers regarding image QA issues
Reduction in rollback percentage for text moderation
Reduction in false positive detection for text moderation
With 12M sellers in their database, every product image lined up for the website needed to follow specific guidelines. Manual image quality moderation resulted in three critical issues:
The resource-intensive manual process also slowed down the time taken to go-to market and monetize a product.
With the challenge to assess image quality at scale and streamline image onboarding, the key goals identified for the Blox.ai intervention were:
Streamline and simplify the image qualification process
Automate feedback loops that can train the system on QA based corrections / re-classifications
Decrease the effort taken to manually assess product images
This involved integrating our AI-powered image recognition capabilities into the customer’s vendor onboarding workflow.
This would enable:
Real-time automation that helps vendors receive immediate feedback on images they have uploaded.
Systems to be easily trained to cater to custom guidelines that are unique to the customer’s marketplace
Reduction in effort by the customer’s team for manual intervention
Automated feedback loops to enable re-classifications to be fed back into the system ensuring they are not repeated again
Streamlined workflows that accelerate the image qualification process and enable sellers to go-to-market faster
AI-Powered image moderation, integrated into the existing product onboarding workflow, enabled MercadoLibre to qualify product images submitted by various sellers, according to the marketplace’s unique guidelines, at scale.
The AI-powered workflow ensured higher efficiency in the product onboarding process and significantly reduced the time and manual effort required to qualify seller images uploaded on the site, resulting in shorter go-to-market periods.
By automating an otherwise manual process, our AI was able to significantly reduce the time and cost associated with assessing the images that are uploaded on the customer’s website.
86.5% reduction in rollback percentage for text moderation
70% overall reduction in rollback rates across 3 months
51% reduction in number of tickets raised by sellers to customer call centers regarding image QA issues
56% reduction in false positive detection for text moderation
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