Widen the top of the lead funnel
- Which channels to market, who to market to and what content to market
- Prescriptive inputs on campaign marketing for better targeting
- Optimizing ad spend, increasing traffic to the website
Widen the top of the lead funnel
Customize user journeys
Increase number of leads converting within the funnel
Build every customer’s unique profile, right from the lead and booking stage. Take into account various transactional & behavioral signals, across channels and touchpoints, to build a robust real-time profile, which can feed into downstream processes. Personalization @ n=1
Use customer profiling to segment users and target them with the relevant messaging, visual designs and details which will deliver higher engagement. Convert them through targeted campaigns and content, and continue to engage with existing customers.
Optimize marketing campaigns by personalizing landing pages and specific promotions, in real time, by taking into account user signals such as campaign source, channel, user interests, demographics, geography, and behavioral signals like time spent on page, clicks on webpage & more.
Personalize the experience across the customer’s life cycle. Customer experience and word-of-mouth marketing are big indicators of any brand’s footprint and identity and this can be impacted by delivering 1:1 personalization, every step of the way.
Most existing marketing stacks do not allow you to slice and dice the performance metrics based on the content, nor do they tie performance to the parameters set up for that campaign. Reconciliation of the data across channels continues to be a challenge for marketers - and the Blox.ai stack solves for this and more!
All digital marketing campaigns (google ads, social channels, website-based targeting like quora, retargeting & more) stitched together in one dashboard, to serve as the single source of truth for your marketing teams.
Drive more qualified leads, given the scale of enquiries for real estate, through lead scoring. Convert qualified leads into closures using contextual messaging and enable sales teams to prioritize.
Qualify profiles for a position using a matching score to identify fit between the profile and the role. Use the score to prioritize outreach and scheduling of interviews, for maximum fulfillment.
Identify potential customers based on lead scoring modeled on their financial profile, credit rating, risk assessment & more. Optimize outbound sales channels by prioritizing based on lead scores.
Score both new leads and existing free users to identify those with higher likelihood to convert from a freemium to a paid model. Highly personalized content which will keep users engaged and incentivize them to move to a different subscription within the platform.
Enable ecommerce teams to identify new users, repeat buyers & loyal customers, from the total footfall, through user scoring. Target cohorts with the right recommendations & promotions, lead them on personalized journeys for better conversion.
Lead scoring and qualification for better conversion can be used across industries. Seller lead scoring will enable better onboarding and seller support for marketplaces. This, along with personalized seller journeys, will increase conversions for listings.
Enabling a generation of companies build AI-native businesses which deliver meaningful outcomes
Data driven decisions & operations
Enable, empower teams with AI
Less manual, more efficient, high throughput
Faster, full featured, innovative
At Blox, we work with varied industries to optimize their lead generation and qualification process. Talk to us to explore how you can automate and intercept your demand generation workflows, for increased efficiency and RoI, using AI
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