The DXM Hub maps every individual’s preferences, affinities and intent with the right product data allowing you to create personalized user experiences for every user on the site. You can

• Create and deploy various recommendations across a page.
• A/B test between different content and its placement on the same page or across pages.
• Segment and target any user or an audience group based on what works best for your business.
• Manage how the recommendations are rendered on your website.
• Choose from readily available templates or custom create templates based on business goals.

The Audience Hub allows you to curate different visitor data into audience segments and user profiles based on behavior on the site. Each of these pre-defined audience segments can have different journeys and tailored experiences. You can

• Create and view a custom audience or choose from the list of pre-set audience segments
• A/B test with multiple audiences for different user experiences.
• Monitor and track detailed audience performance and KPI metrics for each segment
• Check overlap of audience presets as well as the percentage of overlap between audience segments.
• Import/export audience lists